Author: Gretchen Jones

SUGAR BABY UNIVERSITY (SBU)

Screenshot of a logo for "Sugar baby university" in front of a university-looking building with big white columns and a big lawn.
A screenshot from one of the many advertisements for Sugar Baby University on the Seeking Arrangement youtube channel, “Seeking.” In these videos, college age girls are filmed sitting in traditional-looking classroom and college settings while the information and graphics around them pertains to being a sugar baby. Supposedly, sugar baby university is for attractive, goal driven young girls who want to experience the finer things in life .

About Seeking.com Relationships

Three portions of the Seeking Arrangement.com "About us" page highlighting the sugar lifestyle, the fact that traditional terms are thrown out the window, and that Seeking is a solution to dating problems.
Seeking Arrangement.com believes that traditional relationships fail because there is not enough to give and too much to take. Thats why all attractive young girls and wealthy older men should join this site. Because the sugar lifestyle means being on the same page as your partner, and knowing what you want out of the relationship. Seeking Arrangement says that the solution to traditional dating problems is to pay/ be paid for your time! Sounds like a job to me.

Sugar Baby Benefits

Three images used by seeking arrangement to describe the benefits of having a sugar daddy: finding a mentor, dating experienced men and being pampered.
So what are the benefits of having a sugar daddy? Besides the well known stereotype of a sugar daddy paying for everything, a sugar baby on Seeking.com will also enjoy the aspects of Sugar life like having a mentor, dating experienced men and being pampered. What college age girl doesn’t need a mentor and to be pampered? What college girl doesn’t want an experienced man? Probably more than you think. . .

Relationships on Your Terms

Screenshot from Seeking arrangement's about us page. "Sugar Babies enjoy a life of luxury by being pampered with fine dinners, exotic trips and allowances. In turn, Sugar daddies or mommas find beautiful members to accompany them at all times."
As explained in this screenshot from Seeking Arrangement’s “About us” page, members will enjoy relationships on their own terms. Seeking says that if you want to go on exotic vacations, eat at fine dining restaurants and receive an allowance, all you have to do is accompany an older man or woman at all times. Seems fair to me!

“Sugar Babies enjoy a life of luxury by being pampered with fine dinners, exotic trips and allowances. In turn, Sugar daddies or mommas find beautiful members to accompany them at all times.”

Seeking Arrangment.com

The Founder

The founder of Seeking Arrangement.com poses for a photo with his much younger wife.
Founder of Seeking Arrangement, Whats your Number, Miss travel and many more poses for a photo with his much younger wife. Brandon Wade is fixated on the term “Mutually Beneficial” as he believes it saves the website from being labeled an online prostitution website. He has since been divorced from pictured third wife and has yet to remarry. He argues that Seeking Arrangment.com helps adults find true happiness, no matter their success in traditional dating.

Mile High Club

Wealthy man on private airplane with smiling women
Seeking Arrangement wants to give girls who never had the chance to experience the finer things in life a tour of the world of the rich and powerful. Men that is. When signing up for Seeking Arrangement, these young girls will be exposed to a world of private jets, champagne, and older men with nothing else to do but pay for companionship. Sounds appealing, right?

“Mutually Beneficial” Relationships

Seeking Arrangent wants the public to know what the website aims to do, and that is to form connections between individuals which may eventually lead to a “Mutually Beneficial” relationship. It makes me think.. How exactly are both parties benefitting from each other? Seeking says the babies are benefitting from financial help and mentorship while the daddies get to take care of someone and receive companionship.